Published on March 3, 2026 by Justine AUBRÉE
Study : Trends and behaviors of the public going out in 2026
Event management is a passionate sector that is evolving every day. Today, success lies in the ability to understand your community. Making participant knowledge your key asset gives you the means to bring people together, create memorable experiences, and bring unique experiences to life.
That is why this study has a fundamental ambition: to understand the habits and behaviors of the public in order to give visibility to the wealth of events on offer. We are convinced that the vitality of our sector depends on the ability to reconnect audiences with experiences close to home.
The operational challenge is therefore clear: to provide you with concrete data and actionable levers to increase your visibility and optimize event attendance in 2026.
